Alex Seroge Ignatian is a modern designer with a strong classical influence. He is enthralled by the whole creative process, from inception to completion. Seroge’s quest in studying and understanding the female form achieves an unrivaled fit of the garments.

“The evolution of a well – made and stunning garment, from simple sketch to finished product, is a beautiful thing to be a part of'” says Alex Seroge Ignatian.

Following his graduation from the University of Northampton with a degree in BA Hons Fashion he launched his own fashion label called ‘Seroge’.

The roots of ‘Seroge’ designs lie within ancient historical influences and aims to bring history to the present; combining a classical theme with modern appeal resulting in professional, strong and powerful garments that are also unique, flattering and sexy.

In 2010, Alex showed his debut collection at Alternative Fashion Week. His Autumn/Winter Collection titled ‘Desert Rose’ won rave reviews from the media including the Guardian.

He since has exhibited at more shows including opening Birmingham Fashion Week 2010 and  having his designs featured on Sky TV.

In 2011, Seroge secured sponsorship from Polaroid Eyewear and featured as part of the global marketing campaign as seen in Company Magazine. He was also nominated for the Fashions Finest Emerging Designer Of The Year Award.

Press coverage highlights include: Sublime Magazine, Unfolded Magazine, Rebel Magazine, Company Magazine, the Guardian and Sky TV.