The new year always calls for a review of the standout moments in most fields. The field of PR & Marketing is no different. We picked the top five stand-out pr and marketing stunts of 2017 that encouraged change, had us thinking or simply cracking up with its downright cheeky humour.
Of course, they can also encourage and inspire to think outside the box and to keep looking at current trends with a fresh perspective or see opportunities that we wouldn’t have had otherwise.
The worlds of tech and sport collided when sportswear giant created the ultimate pop-up for runners. It was the first LED running track where you could race against yourself. From birdseye view, the track was shaped like a running shoe. Check out Nike’s LED running track:
Hate him or loathe him but Pornhub managed to not only leverage the inauguration of Trump but made sure to stay relevant in the world of politics when its visitors to its site came across his speech. It went viral and gaining an influx of visitors.