PR Archives - Melanie Jones PR

Fashions Finest Welcomes New Media Partner EuropeanLife Magazine; Passion for Luxury

We are excited to share that Fashions Finest (FF) partners with EuropeanLife Magazine; Passion for Luxury for its SS19 season this London Fashion Week.

Like us, Fashions Finest are admirers of the fabulous glossy EuropeanLife Magazine; Passion for Luxury for their unique storytelling and aesthetics.

EuropeanLife Media S.L. is an international business-to-business media company with a public magazine and custom made magazines to showcase luxury brands in exclusive Luxury distribution channels all over the world.

They specialise in exclusive distribution channels for luxury and work with social media, bloggers, magazines in print and digital, VIP databases and many media partners.

Bernadet Bijsterbosch, CEO of EuropeanLife Magazine; Passion for Luxury said:

“Fashions Finest is a fabulous established platform for emerging and established designers. We are able to offer a great opportunity to present their design, their vision and their product to the world. Our vision: “success is to be seen in the right circles” Our aim is to inspire and achieve business success. We find Fashions Finest in alignment with both.”

EuropeanLife Magazine; Passion For Luxury

Deborah St Louis, Director of Fashions Finest commented:

“We are excited and looking forward to working with EuropeanLife Magazine. It’s a beautiful magazine and like us, they are passionate about creating opportunities for our designers and exposing their talent to the world. Our partnership has the potential to open doors globally.”

Fashions Finest is internationally renowned for discovering and giving opportunities to new talent. Attracting press, buyers, VIP and fashionistas from around the world.

Fashions Finest is one of the most popular and sought-after independent showcases and hailed as a vibrant and exciting alternative to London Fashion Week’s on-schedule shows attracting VIP’s from fashion, film, TV, and music.

Free beauty treatments are available for guests over two days from Fashions Finest partners Berkshire Beauty.

There are a limited number of tickets, which are made available to the general public and can be purchased via this link: http://www.fashionsfinest.com/tickets.

Fashions Finest thanks its partners:

EuropeanLife; Passion For Luxury, Fashion Enter, AOFMPro, R+Co, BerkshireBeauty, British Style Society,

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EuropeanLife. Passion For Luxury Website

Event – Celebrate the legacy of Nelson Mandela with Colourful Radio DJs, poetry & Afro Contemporary dance performances at The Africa Centre

Reflection Route launches on Friday 6^thJuly 2018 with a vibrant summer soirée taking place at Arch 29 – the Africa Centre’s new contemporary arts event space.

Corrine Bougaard (Union Dance) in collaboration with Karina H Maynard (Muntu Arts) launches Reflection Route Nelson Mandela 100 programme of music, poetry, screenings and talks. Launching on 6^th July 2018 with a vibrant summer soirée featuring an original Contemporary Afro dance performance by choreographer Sarita Piotrowski. Set to a hypnotic South African soundtrack, Sarita and Afro dance specialist Ofelia Omoyele Balogun will perform with South African poet Leeto Thale.

Celebrate the legacy of Nelson Mandela with Colourful Radio DJs, poetry & Afro Contemporary dance performances at The Africa Centre

Reflection Route Celebrate the legacy of Nelson Mandela

“In the lead up to the 100th anniversary of Nelson Mandela’s birth on 18th July 2018, The Africa Centre & Colourful Radio are delighted to be honouring the legacy of Nelson Mandela by hosting an evening of music, dance & poetry celebrating the culture of Africa and its diaspora. The evening is presented by Union Dance and Karina H Maynard as part of the Nelson Mandela 100 Centenary Programme.” – Kenneth Olumuyiwa Tharp CBE

Nelson Mandela with Corrine Bougaard, Director Union Dance

Audiences will be welcomed by Kenneth Olumuyiwa Tharp CBE, Director of The Africa Centre & Kofi Kusitor MBE, Founder of Colourful Radio.

Music

From Afrobeat to Soul, Hip Hop and Jazz Funk, Colourful Radio DJs Jazzi Q, Pete Mello & Sammy Sam will provide uplifting, energetic rhythms throughout the night.

Friday 6th July 2018 | 6pm to midnight

Tickets £8 via Eventbrite:

https://www.eventbrite.co.uk/e/reflection-route-launch-party-friday-6th-july-2018-the-africa-centre-tickets-47143363068

Co-producers:

Corrine Bougaard (Director) Union Dance and Karina H Maynard (Director) Muntu Arts.

Sponsored by:

Colourful Radio & The Africa Centre

SATURDAY 21st JULY 2018 – REFLECTION ROUTE AT THE BRITISH MUSEUM

Nelson Mandela 100 Centenary programme

Following the launch, the production moves on to the British Museum on 21^stJuly 2018. As part of the official Nelson Mandela 100 Centenary programme, Reflection Route at The British Museum will feature dance and poetry performances, a screening of the Reflection Route film and panel discussion.

12pm & 2pm Reflection Route Music, Dance & Poetry, The Great Court

Union Dance presents Reflection Route – Dynamic Contemporary Afro dance performances featuring spoken word by South African wordsmith Leeto Thale, set to driving African rhythms.

FREE ENTRY

3pm-4.30pm Screening & Panel Discussion, BP Lecture Theatre

‘Reflection Route: inspired leadership in the 21st Century’

Exploring Mandela’s legacy in 2018, a diverse panel of cultural leaders discuss vision, representation, creativity and entrepreneurship for positive social influence. Introduced by artist and former British Museum Curator of African art Chris Spring, and chaired by journalist, broadcaster and Muntu Arts Editor Karina H Maynard.

Featuring:

Cobbie Yates, Lola Jaye, Derek Taylor, Ibilola Femiola, Femi Aseru, Wumi Olasebikan and Corrine Bougaard.

With contributions from: Kathi Scott, UK Director of Nelson Mandela Children’s Fund, Leeto Thale & Chris Spring.

FREE ENTRY – BOOKING ESSENTIAL

Link to book free tickets on The British Museum website:

http://www.britishmuseum.org/whats_on/events_calendar/event_detail.aspx?eventId=4506&title=Reflection%20route:%20inspired%20leadership%20in%20the%2021st%20century&eventType=Special%20event

6 reasons why you should enter business awards

Over the years we have worked and build brands through working on awards or nominating clients who went on to win awards. Their initial skepticism of being firstly a) worthy and b) if it was even worth the effort was always puzzling. However, each of them went on strength to strength to gain business and acclaim internationally. Having recently worked the Essex TV Awards and with the Fashions Finest Britain’s Top Designer Award coming up we thought we would cover the importance of entering awards.

London, England. 19 February 2017. Fashions Finest celebrates the fifth anniversary of the competition, “Britain’s Top Designer”. John Herrera, an innovative designer of Filipino heritage took the title. Featured in photo © Peter Hogan

Where ever you are on your business journey, just starting off or further along and no matter the size there are business/industry awards out there you can enter. The variety of awards can range from local to national industry-based or within a specific criterion. To find awards opportunities check with your local chamber of commerce, local and business press or simply search the internet.

Some awards may come with monetary prizes or other benefits like coaching, advice, workshops or further opportunity attached. Regardless it’s not all about winning!

Stretched resources often mean awards nominations are not always the top of the agenda. Here are six reasons why entering an award could be good for your business.

1.Free pr and marketing

Awards are frequently overlooked in your marketing arsenal. Being shortlisted can improve brand awareness and promote your business to new customers. Maximise PR exposure and update your marketing materials with the award logo including business cards, website, literature, email, and sales material. Share and celebrate the award resulting from your hard work and success and utilise great PR opportunities. Being recognised is great so it’s important to make sure that people know your achievement. Winning an award can open doors to getting contracts, finding new supply channels and breaking into new markets.

2.Benchmarking against peers

The application process for entering a business award often makes you look at your business from a different perspective and compare yourself to your competitors. Ensure that you stand out from the competition either through strategic thinking, innovation, diversity, growth, customer service or investment in people.This will identify processes and areas for improvement and is one way of benefiting your business regardless of winning the prize.

3.More credibility

An award win, shortlisting or nomination provides a 3rd party endorsement for your business and can signify a seal of approval and quality for potential customers. Your relationships with suppliers may also benefit. An award helps to differentiate your company from competitors in a positive way.

4.Improved Employee Motivation

Awards nomination and wins also reflect the hard work and achievements of your employees so win so, in turn, can boost staff morale and motivation.

It can focus staff attention on what’s great about the company they work for and instill pride in their work and the company. Leverage this opportunity by making giving your employees the recognition they deserve with a celebratory meeting, dinner or other activity to share the victory. Employees could be invited to the awards ceremony or dinner which can bond the team closer, yield networking opportunities and also be a great night out.

5.Attract talent

Business awards validate you as a great company to work for. This can attract the talent you need to propel your business forward. Don’t forget your motivated existing workforce will also enforce this notion.

6.An opportunity to treat clients and partners and attract new business

Awards are the best way to showcase the calibre of your work. Awards are the perfect backdrop for bonding with partners or customers. Winning or being a finalist improves client retention, and your clients will be chatting with their friends about how great you are. Word of mouth and personal recommendations are still the most influential factor in the buying process.

Glenn Tamplin Essex TV Awards

Essex TV Awards – Winner: Pivaz Restaurant

Top 5 PR and Marketing stunts of 2017

The new year always calls for a review of the standout moments in most fields. The field of PR & Marketing is no different. We picked the top five stand-out pr and marketing stunts of 2017 that encouraged change, had us thinking or simply cracking up with its downright cheeky humour.

Of course, they can also encourage and inspire to think outside the box and to keep looking at current trends with a fresh perspective or see opportunities that we wouldn’t have had otherwise.

David Lloyds initiative to battle rising obesity with its ‘Run for your Bun campaign’ deserved a space amongst these top five. No cash or credit cards were required to pick and pay for your healthy lunch at its cafe, instead, punters literally rowed, jumped or ran for their meals.

The worlds of tech and sport collided when sportswear giant created the ultimate pop-up for runners. It was the first LED running track where you could race against yourself. From birdseye view, the track was shaped like a running shoe. Check out Nike’s LED running track:

Taking one of the most boring products and making it exciting, Proctor and Noble’s Mr. Clean managed to amass a grand total of 11,700 mentions across Facebook, Twitter, and Instagram in just one minute.

In their “World’s Apart” campaign, Heineken put people from opposed political and social worldviews in a room together. They then had them work through their differences toward a common goal.

1.
Hate him or loathe him but Pornhub managed to not only leverage the inauguration of Trump but made sure to stay relevant in the world of politics when its visitors to its site came across his speech. It went viral and gaining an influx of visitors.

Celebrities turn out for the Inaugural Essex TV Awards

Glenn Tamplin with Bliss Tamplin arrive at Essex TV Awards, followed by awards presentation, St Johns Road hall, Epping, 02.12.17

Melanie Jones PR handled the guest list and managing VIP’s for the inaugural Essex TV Awards set up to acknowledge and celebrated local heroes, businesses, charities, talent, and entrepreneurs from Essex.

The Awards were hosted by actress Joanna Andr, who invited chief executive Tim Tiernan to present the highlights of Essex TV’s portfolio of work over the year.

Actress and presenter Joanna Andr Essex TV Award Host

President of the EssexPower100 List Nicholas Taylor LLBshared via VT before the awards ceremony. EssexPower100 List sponsored the Essex TV Awards alongside WeEngraveEpping, Hereford Films, Fashions Finest, Bux Beauty and Kokomelt.

The awards ceremony was presented by The Mayor of Epping – Cllr Church, The Mayor of Redbridge – Cllr Huggett, The Mayor of Basildon – Cllr Harrison, The Mayor of Brentwood – Cllr Russell and Epping Forest District Council chairman – Cllr Stallan.

Paul Danan, Arrivals at Essex TV Awards, followed by awards presentation, St Johns Road hall, Epping, 02.12.17

Shelby Tribble arriving at the Essex TV Awards

Model Shelby Tribble, Arrivals at Essex TV Awards, followed by awards presentation, St Johns Road hall, Epping, 02.12.17

Chelsea Singh with Daniella Westbrook arrive at Essex TV Awards

Amongst guests attending Glenn & Bliss Tamplin, TV personality and actor Paul Danan, actor and producer Jamie Chambers, actress Danielle Westbrook, Rodrigo Alves, Chelsea Singh, former Miss Great Britain and model Shelby Tribble, model Crystal Foster to name a few. Shaynne O’Shea wowed with her performance on stage.

The 2017 winners are:

Business Of The Year – PIVAZ

Charity Of The Year – Helen Rollason Cancer Charity

Entrepreneur Of The Year – Glenn Tamplin

Talent Of The Year – Amar Adatia

Celebrity Of The Year – Chelsea Singh

Start-Up Of The Year – Capricho Portuguese Kitchen

Sportsperson Of The Year – Zayn Bux

Community Group Of The Year – Brentwood Centre

Young Entrepreneur Of The Year – Rochelle Wood

Press coverage: Daily Mail, The Sun, OK Magazine, London Post, Essex TV, Albawaba.com and Phoenix FM Radio.

Chelsea Singh, Arrivals at Essex TV Awards

Johnny Palmero on the red carpet Essex TV Awards

Jamie Chambers and Chelsea Singh at the Essex TV Awards

Paul Danan presenting Zayn Bux with the Essex TV Awards

Chelsea Singh and Daniella Westbrook with dancers

Paul Danan, Essex TV Award Winner Chelsea Singh, Daniella Westbrook, Essex TV Award winner Zayn Bux

Paul Danan with dancers on stage at the Essex TV Awards

Actor Paul Danan with Melanie Jones at the Essex TV Awards

Shyanne O'Shea with Joanne Andr and Melanie Jones at the Essex TV Awards

Richard Riakporhe features in the Friday 13th campaign by Casinopedia.org

Does Friday 13th make you shudder?

Friday 13th is here once again and for the 49 million Brits who fear it most, chances are they will be sat indoors with their fingers firmly crossed waiting for it to be over. The superstition itself is said to stem from early Christianity, as Jesus Christ was crucified on a Friday and Judas Iscariot was the 13th guest at the Last Supper. Add them both together and what do you get? The most feared date in the calendar…

Another historical belief is that the fear of Friday 13th generated from King Philip IV of France, as he commanded for hundreds of Templar Knights to be arrested on Friday 13th, 1307. After their arrest, they were tortured and burned alive. Freak events in recent history, such as a 13-year-old boy being struck by lightning on Friday 13th and the Uruguayan Air Force Flight 571 that crashed on Friday 13th in 1972, make it hard to believe that it is all a spooky coincidence. Especially as the 16 survivors of the crash had to resort to cannibalism to survive.

Friday 13th is a date that is still feared in everyday life. Richard Riakporhe, Professional Boxer, worries about superstition and Friday 13th when it comes down to his fights. He said: “I would feel slightly cautious because of so much stigma being attached to that date. I tend to say a prayer not asking for victory in my duel but to protect myself and my opponent in case of potentially life-threatening injuries.

“Also growing up watching a vast amount of superstitious horror movies since youth has left that percentage of doubt in me that something could possibly go wrong on fight night.”

A new research study that explores the most feared date of the year has found that most people still believe it is a dangerous day. A definitive guide to the unluckiest day of the year that will make even the most sceptical of people shudder has been created. The piece explores the history and origins of the spooky date, as well as the recent terrifying events that have taken place on the day and celebrity related Friday 13th facts. Check out the research here, if you dare…

Richard Riakporhe, casinopedia.org, Friday 13th, professional boxer, cruise weight,

Friday 13th, campaign, Casinopedia.org, news portal and guide to online casinos

This campaign along with Richards comment was featured in national media like The Mirror, The Sun, The Daily Brit.

Fashions Finest Welcomes New Media Partner EuropeanLife Magazine; Passion for Luxury

Event – Celebrate the legacy of Nelson Mandela with Colourful Radio DJs, poetry & Afro Contemporary dance performances at The Africa Centre

6 reasons why you should enter business awards

Top 5 PR and Marketing stunts of 2017

Celebrities turn out for the Inaugural Essex TV Awards

Richard Riakporhe features in the Friday 13th campaign by Casinopedia.org

Pure Chemistry Lingerie in Tirade Magazine & Previous Press Snippets

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