Corporate Archives - Melanie Jones PR

Fashions Finest Returns For LFW And Welcomes Partnership With Fashion Enter

Fashion Finest launched with a bang in Nigeria earlier this year. Now the popular trade event returns to UK shores this September in time for its 16^th season during London Fashion Week.

Fashions Finest takes place on 15^th of September &16^thof September 2018 during London Fashion Week at The Grand Connaught Rooms, 61-65 Great Queen Street, Holborn, London.

As one of the largest off-schedule shows, it has been a key instrument in providing the launch pad, which has developed and nurtured designers both nationally and internationally to high acclaim.

This season Fashion Enter has partnered with Fashion Finest. Fashion Enter is an award-winning social enterprise that has been supporting start up and scale up designer brands since 2001 offering high-quality strategic business mentoring alongside sampling and production in its North London ethical factory. Over the last 18 years, it has been apparent that many designers lack the technical skills available to understand their collections in terms of construction, patterns and factory negotiations. To support designers in 2015 Fashion Enter opened the Fashion Technology Academy to ensure that all technical skills and accredited qualifications are on offer to all designers.

Deborah St Louis – Director, Fashions Finest says: “This season at Fashions Finest, Fashion Enter will be on hand to help you succeed in all ways possible. Many designers do not understand the complexities of technical skills or what ethical production really means. This is planned as an ongoing partnership as we have found many of our designers can benefit from access to ethical quality production at an affordable price point and with no minimum order requirement. The option is there to tap into resources as much or as little as needed. I believe it’s vital that manufacturing is retained within Britain and therefore benefiting economically here.”

Jenny Sutton – Development Director, Fashion Enter commented: –

“We are delighted to be partnering with Fashions Finest for this season’s off-schedule London Fashion Show. Fashions Finest is an excellent platform for emerging brands and combined with our skills training and development at the Fashion Technology Academy with courses in stitching, pattern cutting, and bespoke tailoring. We are confident that together we can offer the rising stars in the industry the right level of support and exposure they deserve.”
There are varied training opportunities at the FTA, plus business support services for designers from mentoring, master classes and networking events.

Fashions Finest host an array of catwalk events supported by extensive pop-ups and tailored exhibition space showcasing carefully curated designers not just from Britain, but from all over the world. Fashions Finest prides itself on being a key player in bringing exceptional talent to the main-stage; ensuring that opportunities for both recognition and reward, are more widely accessible and distributed.

“Let’s Talk Fashion Business” launched by Fashions Finest on 17^th September 2017 was developed to be an interactive Q&A discussion forum lead by a team of notable industry panelists whose primary goal is to enable emerging brands to successfully navigate the industry turning ideas into profit. Fashions Finest “Let’s Talk Fashion Business” has proven itself a successful solution, filling a neglected void; an extremely successful provision which remains in high demand. The popular and regularly oversubscribed Let’s Talk Fashion Business panel is back and themed Beyond Representation Inclusivity and Fashion follow the link to register to avoid disappointment. (free event)

In line with Fashions Finest global access ethos, there are a limited number of tickets, which are made available to the general public and can be purchased via this link: http://www.fashionsfinest.com/tickets.

Each season Fashions Finest offers catwalk training and model master classes for aspiring models venturing into the industry. Their team of trainers combine over 35 years experience between them and have worked (or walked) on internationally recognised shows across the world.

Purchase via the link below:
CATWALK TRAINING & MODEL MASTERCLASSES DURING LFWSS19
Alternatively initial deposit and installment options available, for further information & questions Email: info@fashionsfinest.com

Free beauty treatments are available for guests over two days from Fashions Finest partners Berkshire Beauty.

Fashions Finest thanks its sponsors and media partners:

Fashion Enter, British Style Society, Ragged Cult, AOFMPro, R+Co, BerkshireBeauty,

Nominate local heroes, businesses, charities, talent and entrepreneurs from Essex – Nominations for Essex-TV Awards are now open!

Nominations for Essex-TV Awards are now open!

Essex TV Awards in partnership with EssexPower100

The EssexTV Awards is your opportunity to nominate local heroes, businesses, charities, talent and entrepreneurs from Essex or who are working to benefit the people of Essex.

Last year inaugural event drew national media attention. This year promises to be even more exciting!

** NOMINATIONS OPEN UNTIL 11th September 2018**
Winners will be announced at our awards ceremony in December 2018.

To nominate or for more information visit https://www.essex-tv.co.uk/awards.

6 reasons why you should enter business awards

Over the years we have worked and build brands through working on awards or nominating clients who went on to win awards. Their initial skepticism of being firstly a) worthy and b) if it was even worth the effort was always puzzling. However, each of them went on strength to strength to gain business and acclaim internationally. Having recently worked the Essex TV Awards and with the Fashions Finest Britain’s Top Designer Award coming up we thought we would cover the importance of entering awards.

London, England. 19 February 2017. Fashions Finest celebrates the fifth anniversary of the competition, “Britain’s Top Designer”. John Herrera, an innovative designer of Filipino heritage took the title. Featured in photo © Peter Hogan

Where ever you are on your business journey, just starting off or further along and no matter the size there are business/industry awards out there you can enter. The variety of awards can range from local to national industry-based or within a specific criterion. To find awards opportunities check with your local chamber of commerce, local and business press or simply search the internet.

Some awards may come with monetary prizes or other benefits like coaching, advice, workshops or further opportunity attached. Regardless it’s not all about winning!

Stretched resources often mean awards nominations are not always the top of the agenda. Here are six reasons why entering an award could be good for your business.

1.Free pr and marketing

Awards are frequently overlooked in your marketing arsenal. Being shortlisted can improve brand awareness and promote your business to new customers. Maximise PR exposure and update your marketing materials with the award logo including business cards, website, literature, email, and sales material. Share and celebrate the award resulting from your hard work and success and utilise great PR opportunities. Being recognised is great so it’s important to make sure that people know your achievement. Winning an award can open doors to getting contracts, finding new supply channels and breaking into new markets.

2.Benchmarking against peers

The application process for entering a business award often makes you look at your business from a different perspective and compare yourself to your competitors. Ensure that you stand out from the competition either through strategic thinking, innovation, diversity, growth, customer service or investment in people.This will identify processes and areas for improvement and is one way of benefiting your business regardless of winning the prize.

3.More credibility

An award win, shortlisting or nomination provides a 3rd party endorsement for your business and can signify a seal of approval and quality for potential customers. Your relationships with suppliers may also benefit. An award helps to differentiate your company from competitors in a positive way.

4.Improved Employee Motivation

Awards nomination and wins also reflect the hard work and achievements of your employees so win so, in turn, can boost staff morale and motivation.

It can focus staff attention on what’s great about the company they work for and instill pride in their work and the company. Leverage this opportunity by making giving your employees the recognition they deserve with a celebratory meeting, dinner or other activity to share the victory. Employees could be invited to the awards ceremony or dinner which can bond the team closer, yield networking opportunities and also be a great night out.

5.Attract talent

Business awards validate you as a great company to work for. This can attract the talent you need to propel your business forward. Don’t forget your motivated existing workforce will also enforce this notion.

6.An opportunity to treat clients and partners and attract new business

Awards are the best way to showcase the calibre of your work. Awards are the perfect backdrop for bonding with partners or customers. Winning or being a finalist improves client retention, and your clients will be chatting with their friends about how great you are. Word of mouth and personal recommendations are still the most influential factor in the buying process.

Glenn Tamplin Essex TV Awards

Essex TV Awards – Winner: Pivaz Restaurant

Top 5 PR and Marketing stunts of 2017

The new year always calls for a review of the standout moments in most fields. The field of PR & Marketing is no different. We picked the top five stand-out pr and marketing stunts of 2017 that encouraged change, had us thinking or simply cracking up with its downright cheeky humour.

Of course, they can also encourage and inspire to think outside the box and to keep looking at current trends with a fresh perspective or see opportunities that we wouldn’t have had otherwise.

David Lloyds initiative to battle rising obesity with its ‘Run for your Bun campaign’ deserved a space amongst these top five. No cash or credit cards were required to pick and pay for your healthy lunch at its cafe, instead, punters literally rowed, jumped or ran for their meals.

The worlds of tech and sport collided when sportswear giant created the ultimate pop-up for runners. It was the first LED running track where you could race against yourself. From birdseye view, the track was shaped like a running shoe. Check out Nike’s LED running track:

Taking one of the most boring products and making it exciting, Proctor and Noble’s Mr. Clean managed to amass a grand total of 11,700 mentions across Facebook, Twitter, and Instagram in just one minute.

In their “World’s Apart” campaign, Heineken put people from opposed political and social worldviews in a room together. They then had them work through their differences toward a common goal.

1.
Hate him or loathe him but Pornhub managed to not only leverage the inauguration of Trump but made sure to stay relevant in the world of politics when its visitors to its site came across his speech. It went viral and gaining an influx of visitors.

Celebrities turn out for the Inaugural Essex TV Awards

Glenn Tamplin with Bliss Tamplin arrive at Essex TV Awards, followed by awards presentation, St Johns Road hall, Epping, 02.12.17

Melanie Jones PR handled the guest list and managing VIP’s for the inaugural Essex TV Awards set up to acknowledge and celebrated local heroes, businesses, charities, talent, and entrepreneurs from Essex.

The Awards were hosted by actress Joanna Andr, who invited chief executive Tim Tiernan to present the highlights of Essex TV’s portfolio of work over the year.

Actress and presenter Joanna Andr Essex TV Award Host

President of the EssexPower100 List Nicholas Taylor LLBshared via VT before the awards ceremony. EssexPower100 List sponsored the Essex TV Awards alongside WeEngraveEpping, Hereford Films, Fashions Finest, Bux Beauty and Kokomelt.

The awards ceremony was presented by The Mayor of Epping – Cllr Church, The Mayor of Redbridge – Cllr Huggett, The Mayor of Basildon – Cllr Harrison, The Mayor of Brentwood – Cllr Russell and Epping Forest District Council chairman – Cllr Stallan.

Paul Danan, Arrivals at Essex TV Awards, followed by awards presentation, St Johns Road hall, Epping, 02.12.17

Shelby Tribble arriving at the Essex TV Awards

Model Shelby Tribble, Arrivals at Essex TV Awards, followed by awards presentation, St Johns Road hall, Epping, 02.12.17

Chelsea Singh with Daniella Westbrook arrive at Essex TV Awards

Amongst guests attending Glenn & Bliss Tamplin, TV personality and actor Paul Danan, actor and producer Jamie Chambers, actress Danielle Westbrook, Rodrigo Alves, Chelsea Singh, former Miss Great Britain and model Shelby Tribble, model Crystal Foster to name a few. Shaynne O’Shea wowed with her performance on stage.

The 2017 winners are:

Business Of The Year – PIVAZ

Charity Of The Year – Helen Rollason Cancer Charity

Entrepreneur Of The Year – Glenn Tamplin

Talent Of The Year – Amar Adatia

Celebrity Of The Year – Chelsea Singh

Start-Up Of The Year – Capricho Portuguese Kitchen

Sportsperson Of The Year – Zayn Bux

Community Group Of The Year – Brentwood Centre

Young Entrepreneur Of The Year – Rochelle Wood

Press coverage: Daily Mail, The Sun, OK Magazine, London Post, Essex TV, Albawaba.com and Phoenix FM Radio.

Chelsea Singh, Arrivals at Essex TV Awards

Johnny Palmero on the red carpet Essex TV Awards

Jamie Chambers and Chelsea Singh at the Essex TV Awards

Paul Danan presenting Zayn Bux with the Essex TV Awards

Chelsea Singh and Daniella Westbrook with dancers

Paul Danan, Essex TV Award Winner Chelsea Singh, Daniella Westbrook, Essex TV Award winner Zayn Bux

Paul Danan with dancers on stage at the Essex TV Awards

Actor Paul Danan with Melanie Jones at the Essex TV Awards

Shyanne O'Shea with Joanne Andr and Melanie Jones at the Essex TV Awards

Africa Fashion Day Berlin

Africa Fashion Day Berlin is the vision of a fashion showcase for Designers of the African Diaspora. The event will include runway shows, showrooms, exhibitions, networking opportunities, and a fair trade program (raising awareness for fair trade is an important aspect of the Africa Fashion Day Berlin).

Kubi Springer

Kubi Springer is an author and founder of The Kubi Springer Company, a lifestyle-marketing agency in London England.

With over 14 years experience in building brands; Springer has delivered campaigns for some of the biggest clients in the world including: Nike, Justin Timberlake, Rio Ferdinand, New York Fashion Week, The Brit Awards, Atari Games, MTV and Blue Flame (Puff Daddy’s Marketing & Advertising Agency).

At just 26 years old, Springer was appointed as the youngest Head of Marketing and Brand Communications for theMOBO Awards (broadcast on BBC) and worked with MOBO Founder Kanya King to secure the title sponsorship deal valued at over £1.6 million.

By 31 years old, Springer was appointed as the Director of Brand Communications and Commercial Development for new Sky Entertainment Chanel, OH TV (Sky Channel 199). Given a one year contract Springer and her team was brought on to launch OH TV’s marketing and sales department. During that year she aided the company to increase their website hits from 200,000 to 9.2 million, she secured their first London-wide sponsored billboard advertising campaign and collectively they bagged 16 TV awards including ‘Best BME Channel of the Year 2011’.

With a passion to give back, Springer delivers international speaker and training engagements to educate on the power of marketing and media. Previously she has been the key note speaker for the Natwest Bank ‘Women in Business’ Luncheon, the Elogeme Adophli Annual Women’s Christian Summit in Chicago USA and the Chartered Institute of Marketing Annual Conference 2007. As well as delivering training in schools and universities such as London College of Fashion, Business Network International and Princes Trust to name but a few.

Described as “the UK’s Oprah” by BlackWeekly.com USA; Springer hosts the weekly business talk show The Kubi Springer Show which reaches 700,000 viewers per show. She has previously been the Executive Producer and main anchor on The Sisterhood TV Show in which she won ‘Best TV Show’ at the BEFFTA 2009 Awards. She has received global media coverage including BBC Radio London, South Africa Today, Metro New York, LA Muscle TV, Guardian Newspaper, Pride Magazine and International Women’s Month Magazine to name but a few. Springer was also the only international press representative at the Essence Magazine ‘Women Who Are Shaping the World Conference’ ’08 in New York City and in 2010 Springer was nominated as ‘Role Model of the Year’ for the South London Press Awards.

Dedicated to building brands and empowering lives, in October 2010 Springer launched her inaugural book entitled ‘What is FABULOUS?’ which is a collection of over 50 interviews from successful women from around the world and in 2011 Springer launched her first business CD ‘Secure the Deal: The Power of Effective Pitching’. All products can be purchased from WH Smith, Waterstones, Amazon and www.kubispringer.com.

An unstoppable business woman, Kubi Springer: “SHE BUILDS BRANDS!”

To learn more go to:
www.kubispringer.com.

Nominations for Essex-TV Awards are now open!

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