A distinctively elegant line of couture lingerie, conceived of the finest silks and laces to create a range sublime. Pure Chemistry Lingerie Ltd respects what has now past, embodies what is now present and passionately creates for what is now, the future…a fresh and revitalised approach to lingerie design.

Pure Chemistry Lingerie Ltd – a luxury couture brand that remains altruistic through feminine elements of the unexpected. Pure Chemistry lingerie encapsulates the female silhouette succinctly, whilst embracing her strength, sensuality and control over her own destiny…

A woman needs to feel strong and sexy from boardroom to bedroom.

Designs illustrate a reciprocity of playfulness and desirable elegance that boldly incorporates the classical yet never compromises on comfort. Coquettish sheer insets, plays of leather ties, strategically placed cross effects along with cuts that show off the female silhouette. Be enchanted by a sumptuous colour palette of imperial purple, vibrant fandango, pale pink and sophisticated black.

The amalgamation of these fabrics and textures allows the Pure Chemistry Woman to express all the facets of her femininity.

Exquisitely well fitting without compromising on its beauty and design.

The reassuring knowledge of consistency in quality of fabric, fit and design has women returning for this coveted luxury intimate adornment.

“My range is aimed at the affluent executive woman that appreciates quality and design over trends and remains progressive and inquisitively on the hunt for the best consumer goods available.  ” – Dimple Rani Lal, Founder